Create your own Marketing plan
A Sally Day Workshop
How do you let your potential customers know what your business does? A marketing plan is your key to success, learn how plan out your communications in a strategic and effective way with this workshop.
Workshop summary
Learn how to create your own marketing plan
- Tips on how to research and prep for effective marketing planning.
- Think strategically about your marketing. Learn how to set objectives and measure success.
- Discover how to create meaningful and purposeful marketing campaigns. Gain ideas for how to distribute your content and message.
Every business should have a marketing plan in place, no matter how small, large or complex they are. During your workshop, we’ll talk you through a typical (and simple) marketing plan. We will consider your resources (e.g. time/budget/staff) and we’ll map these out against your marketing priorities. You’ll leave armed with a mini-marketing plan to deliver!
Duration: 3 hours
Cost: £2,500 in-person | £1,800 online
Workshop content
During our session, we’ll work collaboratively to define your business strengths and weaknesses and we’ll brainstorm ideas around new opportunities. We’ll identify your priority marketing objectives and some key tactics to help you achieve these.
SWOT Analysis
A mini SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) for your business.
SMART Objectives
Your marketing SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) i.e. what are you planning to achieve/by when?
Top 5 marketing tactics
Your top 5 marketing activities (i.e. best channels and tactics to achieve your objectives) for the next 6-12 months.
Top 3 metrics
Your top 3 metrics to measure success.
Workshop outcomes & materials
Marketing cheat sheet
To help you familiarise with key marketing terms ahead of the workshop
Marketing plan template
To help you take notes during our session (we’ll send this ahead)
Workshop slides & summary
To keep track of what we’ve covered during the session
Marketing tips for distribution
How do you distribute your marketing materials once they’ve been created?
How does it work?
1. Buy your workshop
Simply click on the button below and complete your purchase. If you’d like to make payment in an alternative way, simply email us and we’ll sort this.
After the purchase, you’ll be able to book in your session.
2. Book your session
We host our online workshops Mon-Fri, from 9am to 5pm (GMT/BST). Need an evening slot? We can be flexible and find a time to suit your schedule.
Remember to fill in our short questionnaire so that we can learn more about your needs!
3. Attend your workshop
Your session will be delivered either by Zoom on in-person. You’ll be able to ask questions throughout and we’ll show you examples as we go.
4. Make the most of your learnings!
A week after your session we will send you a comprehensive workshop summary for you to use in a real-life practical way.
This is your toolkit to help you proceed and be accountable for your next steps.
5. Get 2 weeks ongoing support.
You’ll be able to call us (within a 15min time frame per conversation) if you have any quick or ad-hoc queries relating to the workshop content.