Writing impactful and engaging blogs
A Sally Day Workshop
How can you stop staring at a blank page and wasting hours trying to come up with the perfect blog? This informative and practical workshop will give you the tools and inspiration to create blogs in a short space of time. And you might even leave feeling excited to start writing (hopefully!).
Workshop summary
Get confident with creating articles, blogs and long-form content
- Learn about tone, style, structure and layout
- Understand the different techniques used in long-form content
- Learn about tips and tricks to use when you’re stuck
- Learn about the art of planning, research, and visual devices
We just know that you and your colleagues have loads to say, and your expertise needs to be showcased. And this can’t always be done through a short LinkedIn caption. During this workshop, you’ll be given the tools and frameworks to create long-form content and feel confident creating blogs from scratch.
Duration: 3 hours
Cost: £2,500 in person | £1,800 online
Workshop content
During our session, we will talk about what makes outstanding long-form content, how to begin, how to plan and how to structure your piece. We will share tips and advice on layout, visual and SEO techniques too.
Planning your long-form content
The 10 factors to consider when planning your blog.
Top tips on how to structure a blog article
Guidance on headings, subheadings, length, visuals and SEO techniques.
Being memorable
Advice and guidance on standing out from the crowd with your blogs.
Distribution tips
How to use a blog in many different ways to create lots of content.
Workshop outcomes & materials
Sally’s top tips for engaging blog content
A simple checklist on what to watch out for.
Sally's blog framework guide
A template for creating your own blogs or long-form pieces.
Workshop slides & summary
To keep track of what we’ve covered during the session
Supporting reading resources
Additional insights to digest before & after the workshop.
How does it work?
1. Buy your workshop
Simply click on the button below and complete your purchase. If you’d like to make payment in an alternative way, simply email us and we’ll sort this.
After the purchase, you’ll be able to book in your session.
2. Book your session
We host our workshops Mon-Fri, from 9am to 5pm (GMT/BST). Need an evening slot? We can be flexible and find a time to suit your schedule.
Remember to fill in our short questionnaire so that we can learn more about your needs!
3. Attend your workshop
Your session will be delivered by video call on Zoom or in-person. You’ll be able to ask questions throughout and we’ll show you examples as we go.
4. Make the most of your learnings!
A week after your session we will send you a comprehensive workshop summary for you to use in a real-life practical way.
This is your toolkit to help you proceed and be accountable for your next steps.
5. Get 2 weeks ongoing support.
You’ll be able to call us (within a 15min time frame per conversation) if you have any quick or ad-hoc queries relating to the workshop content.