Create compelling content through storytelling
A Sally Day Workshop
How can you use brand stories, customer stories and even personal anecdotes to bring your content to life? This creative and hands-on workshop will retrain your colleagues to think like a compelling storyteller and move away from the beige direct sales content that we’ve all seen before.
Workshop summary
Become brand storytellers and create exciting content
- Understand the art of storytelling for a business context
- Learn about the brands that are succeeding in using storytelling as a marketing tool
- Learn tips and techniques to use customer stories to your advantage
- Discover ways to turn your personal anecdotes into compelling stories
We can all remember good stories we’ve read or seen on the big screen, and we all probably have a few fun anecdotes we can share at dinner parties – but how can we use this approach to really bring our brand to life? During this workshop, you’ll be inspired to become your most curious self and seek out stories wherever you go!
Duration: 3 hours
Cost: £2,500 in person | £1,800 online
Workshop content
During our session, we will go through a series of tasks to get you thinking about creating your own stories to share on your social channels or blog. Throughout the workshop, we will share best practices, great examples, and tips to get inspired.
5 key elements to successful storytelling
Guidance on the art of storytelling for your brand.
7 key examples
How can we learn from these and be inspired?
5 storytelling tasks
To get you thinking about your next posts through the lens of storytelling.
Case study tips
Tips on how to use customer success stories and how to distribute them.
Workshop outcomes & materials
Sally's guide to business storytelling
A one-page summary of the art of business storytelling
5 frameworks for telling stories on socials
Tools to get you thinking about new content
Workshop slides & summary
To keep track of what we’ve covered during the session
Supporting reading resources
Additional insights to digest before & after the workshop.
How does it work?
1. Buy your workshop
Simply click on the button below and complete your purchase. If you’d like to make payment in an alternative way, simply email us and we’ll sort this.
After the purchase, you’ll be able to book in your session.
2. Book your session
We host our workshops Mon-Fri, from 9am to 5pm (GMT/BST). Need an evening slot? We can be flexible and find a time to suit your schedule.
Remember to fill in our short questionnaire so that we can learn more about your needs!
3. Attend your workshop
Your session will be delivered by video call on Zoom or in-person. You’ll be able to ask questions throughout and we’ll show you examples as we go.
4. Make the most of your learnings!
A week after your session we will send you a comprehensive workshop summary for you to use in a real-life practical way.
This is your toolkit to help you proceed and be accountable for your next steps.
5. Get 2 weeks ongoing support.
You’ll be able to call us (within a 15min time frame per conversation) if you have any quick or ad-hoc queries relating to the workshop content.