I am your content partner
I support business owners and marketing teams to feel good about
their content marketing
Why choose Sally Day Consultancy & Training?
This is the cringey part! Here goes…I am a really good, okay, an outstanding marketing leader with nearly 20 years of experience in various marketing roles and I’m generalist by trade. My passion and expertise lie in:
- Redefining or refreshing brand identities and tone of voice
- Creating outstanding content strategies (and implementing them for you!)
- Coaching and mentoring professionals to be better at creating new content for themselves
I often collaborate with my lovely and talented team of specialist freelancers and consultants when required – many of whom I’ve worked with for many years. This means I can be very agile and flexible and create bespoke and dedicated teams when clients need extra support.
What inspires me
I love working with small and medium businesses that do good in the world and/or are creative in some way! I love clients that are keen to see positive change and have fun with their approach to business. I really love supporting business owners and teams to challenge themselves and embrace the benefits of marketing.
Previous clients have included a range of service-based businesses from accountants and coaches to videographers and photographers. I also regularly work with education companies, learning and development organisations, universities, student accommodation providers and charities. I enjoy working with diverse and dynamic companies across difference sectors and bringing new insights to my clients from sectors they wouldn’t usually expect to learn from.
From Saltoria Marketing to Sally Day Consultancy & Training
Sally Day Consultancy & Training launched in October 2025 after 5 years of Saltoria Marketing. I see my new content consultancy as the best parts of what Saltoria was and a more versatile, agile and ‘future-ready’ business! It’s a beautiful fresh start.
It wouldn’t feel right to not cover the Saltoria Marketing story here though. My wonderful self-employed journey began in July 2020 alongside my amazing Co-Founder and besty colleague Vittoria Casuscelli. (Sal + toria = Saltoria!).
We had spent 3 or so years working together in an in-house marketing team for a student accommodation company and only ever worked in in-house roles before – but we dreamed of more! And in Summer 2020, we were unfortunately made redundant due to the company being purchased by a competitor which led to our whole head office being removed.
We really loved working together and realised we had a unique bond – we were great friends and great co-workers. With me being a generalist marketer and Vittoria a digital specialist it meant we could pretty much cover the skill set of an average marketing team. So, we decided rather than getting new jobs at the height of the pandemic, we would start our own company and embrace the weird times by offering small and medium businesses remote support as a ‘virtual marketing team’. Throughout the summer of 2020, we worked so hard to create a vibrant brand, build our network and refine our positioning and in November 2020 Saltoria Marketing became a Limited Company!
The next 3 years were a whirlwind of experimentation, creativity, strategic thinking and a lot of stress – but also a lot of fun and a lot of achievements. We generated revenue for the business in approximately 6 months since incorporation. We worked with a vast variety of clients on more than 30 digital marketing projects in the first 2-years and increased sales by 140% in 2022 thanks to an effective pricing and customer acquisition strategy.
Towards the end of 2022, Vittoria decided to move back to Italy and consequently, we were faced with many new challenges with the company being managed in two countries in the world of Brexit (plus the impending cost-of-living crisis). In the end, we decided to amicably part ways, with Vittoria open to new career opportunities in Milan and me ready to take on the new challenge of solo business ownership. Vittoria still supports me from afar and gives me regular reassurance and inspiration and we remain the greatest of friends.
Flexible
I can work with you on one-off projects or on a retainer basis. I am your on/off resource and you can change your mind anytime!
Collaborative
I listen and learn from you and pride myself on my exceptional approach to collaborative working. I am an extension to your team!
Tailored
When required, I create bespoke teams for each project, meaning you get the expert support you need when required – always led by me.
‘Working with Saltoria has been a great experience. They have acted as an extension of our marketing team and have driven our social and content output forwards demonstrably. Sally and Vittoria’s commitment, drive and creativity is ever present. It is a pleasure to work alongside them.’
Sam Richards
Digital Marketing Specialist,
City & Guilds Group | Kineo
‘We worked with Saltoria when reviewing our brand positioning and messaging. They are extremely diligent, knowledgeable and easy to work with. Their clear advice, whether focused on the big picture or small details, has been a great help to our overall direction and growth over the past two years. We would whole heartedly recommend their services to other SMEs looking to enhance their identity or indeed create a campaign from scratch.’
Ben Sheriff
Producer and Director, Spellbinder Productions