LinkedIn content creation for employees
A Sally Day Workshop
How can you empower your employees to advocate for your brand and get past the fear of posting? This informative and engaging workshop will give your staff the tools and confidence to press post whilst representing your brand in a compelling way.

Workshop summary
Create confident employee advocates who post great content for you
- Guidance on employee advocacy best practices on LinkedIn
- Discover how to use the power of storytelling to create awesome content
- Frameworks to utilise when creating effective content
All good B2B plans should now have a plan in place for their staff to post on LinkedIn. During this workshop, we will share top tips around best practices and inspirational examples. We will also give you tools and frameworks to come up with new content. Plus we will share lots of guidance around the art of storytelling and how to make the most of customer case studies.
Duration: 3 hours
Cost: £2,500 in person | £1,800 online
Workshop content
7 best practices for employee advocacy
Tips and guidance on what to do and not to do.
5 key examples
What does success look like and what can we learn from this?
3 storytelling tasks
To get you thinking about your next posts through the lens of storytelling.
Content tools
We will go through tools and techniques to help you plan/create your content.
Workshop outcomes & materials
LinkedIn Employee advocacy checklist
A handy one-pager summarising best practices
28 LinkedIn content ideas
Ideas to inspire you to create weekly content that work.
Workshop slides & summary
To keep track of what we’ve covered during the session
Supporting reading resources
Additional insights to digest before & after the workshop.
How does it work?
1. Buy your workshop
Simply click on the button below and complete your purchase. If you’d like to make payment in an alternative way, simply email us and we’ll sort this.
After the purchase, you’ll be able to book in your session.
2. Book your session
We host our workshops Mon-Fri, from 9am to 5pm (GMT/BST). Need an evening slot? We can be flexible and find a time to suit your schedule.
Remember to fill in our short questionnaire so that we can learn more about your needs!
3. Attend your workshop
Your session will be delivered by video call on Zoom or in-person. You’ll be able to ask questions throughout and we’ll show you examples as we go.
4. Make the most of your learnings!
A week after your session we will send you a comprehensive workshop summary for you to use in a real-life practical way.
This is your toolkit to help you proceed and be accountable for your next steps.
5. Get 2 weeks ongoing support.
You’ll be able to call us (within a 15min time frame per conversation) if you have any quick or ad-hoc queries relating to the workshop content.
