Content marketing training & workshops
Individual or team virtual sessions tailored to your business.
Do you need to learn about how to market your business? Do you want to learn more about digital marketing? Do you need support with marketing ideas and marketing techniques? Or do you simply need some inspiration and an external helping-hand to facilitate this?
I’m here to guide you (in our Plain-English way) with becoming more confident and empowered. I’m also here to give you practical marketing tips to move forward.
My mission is to support small to medium businesses and charities in acquiring and retaining customers through simple, effective and affordable content marketing strategies and tactics.
How it works:
- Choose from our range of online marketing courses and workshops. Want something bespoke? Then get in touch to discuss!
- Choose who you want to attend. The online sessions can be with just you, your team or even your wider organisation.
- Book a date. We can schedule a time outside Mon-Fri 9-5 if needed. Just let us know!
- Next, fill in our short questionnaire so that we can learn more about your needs.
- Attend your online course or workshop!
- You’ll receive a full summary + supportive materials one week after the session.
Choose your online marketing courses & workshops:
Create your own Marketing plan
How do you know what type of marketing is suitable for your brand? How do you let your potential customers know what your business offers?
Every business should have a marketing plan in place, no matter how small, large or complex you are (or how big your budget is!).
During the workshop, we’ll help you map out your marketing priorities and draft a plan that works for you.
Enhance your Social Media calendar
Creating compelling Social Media content can be a very time-consuming process.
With a simple structure, a good framework and a few (free) tools to help you out, you can create your Social Media content for the whole month in just a few hours.
This workshop will show you the way and share our tips around efficient Social Media planning.
Transform your verbal brand & messaging
Your visual brand is very important, but your verbal brand is even more important!
Do you know your vision, mission, values and USPs yet? What message do you use to engage with your potential customers? Can you describe your tone of voice?
In this workshop we’ll help you refine or refresh your verbal brand and identity and ensure you stand out against your competitors.
LinkedIn content creation for employees
Over the past few years, LinkedIn has become THE place for B2B brands to create hype and awareness around their brand. Now more than ever, customers want to hear from individual employees, and employee advocacy is a growing trend.
How can you empower your teams to create great, relevant and memorable content that is on-brand and works for them on a personal level?
Every strong B2B brand should train its employees on effective content creation and give them the tools to succeed and feel good about the process.
During the workshop, we’ll talk through best practices, share examples and tools to help your staff create compelling content.
Create compelling content through storytelling
The word ‘storytelling’ may feel like a buzzword at the moment – but there’s a reason why. Stories are the best way to captivate your audience and create memorable content that converts and delights your customers.
So, how can you use the power of storytelling to put the spotlight on your brand and your success?
During this workshop, we will look at why storytelling as a device is so vital for brands nowadays, and we will share examples and tools for how to create content through a storytelling lens.
Writing impactful and engaging blogs
Sure, you might be well-versed in creating exciting and engaging social content – but what about long-form content too? The most successful websites and content plans have a mixture of short and long-form content. Blogs are a great device to showcase your expertise, and long guides or thought-leadership content can act as great lead magnets too.
If you’re not a natural writer – this can be hard. And we have all seen enough beige AI content to know that human-led content wins every time. So, let’s do this!
During this workshop, we will explore how to create impactful and engaging blogs – focusing on style, layout, SEO techniques and structure.
Do you need a bespoke workshop?
Some of my clients have very specific needs. I am always keen to be as flexible as I can be and create workshops that are tailored to you and your team. Maybe you need us to host a staff development session about customer insights? Or you need us to facilitate a creative brainstorming workshop about your next campaign? Or you just have something specific in mind! I am here for you!
I’d love to listen to your requirements and create something that’s unique to you and your organisation.
Get in touch today to discuss your bespoke workshop session.